Design spotlight: Mast Brothers chocolate

Ok, I admit it. I judge books (and pretty much anything else with packaging) by their covers. And considering I'm a huge lover of chocolate, it's not a huge shocker that I'm seriously sweet on Mast Brothers chocolate bars. 

Mast Brothers is a Brooklyn-based chocolate company founded in 2007 by impressively-bearded brothers Rick and Michael Mast—New York transplants who hail from Michigan. Their bean-to-bar creations are crafted entirely from scratch using raw, single-origin cocoa beans and contain no additives except cane sugar along with impressive flavor varieties such as Maine sea salt, goat milk, chili pepper, Stumptown coffee, and smoke. In addition to their Brooklyn flagship store and factory, the brothers plan to open a London store location later this year and also recently released a cookbook featuring chocolate-inspired family recipes (Cocoa Coq au Vin, anyone?). 

The Mast Brothers at their Brooklyn flagship.

The Mast Brothers at their Brooklyn flagship.

Which brings me to the packaging (be still, my heart). Mast Brothers chocolate bars are each hand-wrapped in a stunning variety of nautical-inspired and abstract patterned paper that make them (almost) too pretty to peel open. 

Packaging perfection.

Packaging perfection.