Lauren Keane is a Bay Area freelance copywriter. She has worked on projects ranging from website content to press releases to brand identity development.
Website copy
Dream Los Angeles is an up-and-coming clothing separates line with big aspirations. Los Angeles-based Owner and Designer Luba Nourgalieva needed to create website copy with a youthful, hip feel that was evocative of brand’s laid-back California vibe.
Branded advertorial content
Advertorial content sponsored by Nexxus salon and haircare. The assignment featured two separate spotlights on inspiring, up-and-coming female entrepreneurs under the age of 40. Catherine Levene is CEO and founder of e-commerce art curration site Artspace, which brings insider access to the world's most coveted contemporary art.
Branded advertorial content
Advertorial content sponsored by Nexxus salon and haircare. The assignment featured two separate spotlights on inspiring, up-and-coming female entrepreneurs under the age of 40. Alexandra Chong is CEO and founder of Lulu, the female-centric app currently taking the mobile dating scene by storm.
Website copy
For nearly 30 years, Portico Home has set the standard for responsibly luxurious home and apparel. The company recently changed ownership and underwent a re-branding. The challenge of the project was to reposition the Portico brand with a fresh take on design but still pay homage to a legacy of responsible design.
Press Release
Spacepop art and design gallery in Berkeley, California needed a Press Release to kick off their Grand Opening Celebration. The style of the piece needed to appeal to the art community with a free-spirited, artistic message.
