A smattering of my work:
DIABLO ARTS
Two articles
East Bay’s Diablo Magazine publishes a quarterly Diablo Artsedition that highlights up and coming performances at the Lesher Regional Center for the Arts. Their Spring 2016 issue included two 400+ word articles intended to highlight their exciting upcoming music and dance calendar.
WANDERLUST CATERING
Website copy
Chef–Proprietor Simi Hanson traded the corporate life for a chef apron in 2010, and hasn’t looked back since. Her start-up catering company, Wanderlust Catering, has grown quickly and was in desperate need of a revamp, including a full copy overhaul.
PORTICO
Website copy
For nearly 30 years, Portico Home has set the standard for responsibly luxurious home and apparel. The company recently changed ownership and underwent a re-branding. The challenge of the project was to reposition the Portico brand with a fresh take on design but still pay homage to a legacy of responsible design.
UNDER THE CANOPY
Website copy and blog content
Under the Canopy is a modern lifestyle brand rooted in sustainability that caters to a new generation of global-minded style connoisseurs. Their website redesign required a new look and feel that emphasized affordable style and sustainability without compromise.
ARCADY
Website copy
ARCADY is a start-up contemporary menswear brand rooted in a spirit of adventure and discovery. The brand’s site copy needed to be simple, straightforward, and organic to appeal to today’s modern day Renaissance man with an appetite for effortless style.
WIRED.COM
Branded advertorial content
Advertorial content sponsored by Corning® Gorilla® Glass 4, a break-resistant screen technology for the Samsung Galaxy S6 edge. The content took the form of three “blog” postings following a team of hikers as they trekked across the Arizona dessert, using their Samsung devices to capture the experience.
WIRED.COM
Branded advertorial content
Advertorial content sponsored by Nexxus salon and haircare. The assignment featured two separate spotlights on inspiring, up-and-coming female entrepreneurs under the age of 40. Catherine Levene is CEO and founder of e-commerce art curration site Artspace, which brings insider access to the world's most coveted contemporary art.
PHILLIP SILVER
Bio and profile
In collaboration with San Francisco Magazine, Wells Fargo launched their Revive25 website with the intent to inspire new millennial homeowners to open small loans for renovation. San Francisco-based interior designer Phillip Silver was featured in the site’s design profile and needed a showcase write-up reflective of his taste and style.
SPACEPOP GALLERY
Press Release
Spacepop art and design gallery in Berkeley, California needed a Press Release to kick off their Grand Opening Celebration. The style of the piece needed to appeal to the art community with a free-spirited, artistic message.
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