Work samples

 

Wired.com
Branded advertorial content

Advertorial content sponsored by Nexxus haircare. The assignment featured two separate spotlights on inspiring, up-and-coming female entrepreneurs under the age of 40: Alexandra Chong, CEO and Founder of Lulu, the female-centric dating app, and Catherine Levene, CEO and Founder of Artspace, the e-commerce art curration site.

view article 1
view article 2


BlinkBar
Website content, lash services menu, employee handbook and training manual

Live. Lash. Love. LA-based BlinkBar is the authority on lash extensions. The company was sporting an aggressive expansion plan and needed a copy and tone facelift to better target their core demographic of Los Angeles “boss babes” looking to get gorgeous.

visit the website
download the menu of services

 


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Lost Explorer
Brand repositioning exploration, new category positioning, label content, email blasts

The Lost Explorer is a Venice-based lifestyle company inspiring everyday adventurers to “live curiously.” Founded by David de Rothschild, the offbeat brand was looking for fresh eyes on their existing brand tone in addition to web and label copy to introduce their new wellness balms.  

visit the website
download email 1
download email 2


Jelly Belly
Copywriting

The original gourmet jelly bean® brand needed copy developed to target their US and Canada trade customers, highlighted their unique, true-to-life flavors, and ultimately, sweetened up their bottom line.

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Twig + Petal
Website content, labels, product naming, product categorization, blog content

Twig + Petal is a newly launched brand committed to essential oils that go beyond natural. Copy was built from the ground up—categorization of over 150 essential oil products, naming, labels, website content, and blog postings. With recent press coverage in Marie Claire, Elle, People and Shape magazines, the brand is positioned for great things.

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Lisa Todd
Website overhaul

Lisa Todd is “luxury with a wink.” Their line of “anti-basic basics” and cashmere separates with an unexpected and playful edge. The brand was in need of a full website overhaul and fresh eyes on their tone in an effort to appeal to a younger demo.

Visit the website
 

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Beholdher
Website copy

Jessica Tingley is an acclaimed photographer, philanthropist, and visual storyteller. Her calling to document the last truly wild places on earth has taken her to places few have dared to travel. Jessica was in need of compelling content for her website to highlight her powerful collections of work.

visit the website


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Portico
Website copy  

For nearly 30 years, Portico Home has set the standard for responsibly luxurious home and apparel. The company recently changed ownership and underwent a re-branding. The challenge was to reposition the Portico brand with a fresh take on design but still pay homage to a legacy of responsible design.

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Under the canopy

Under the Canopy
Website copy and blog content

Under the Canopy is a modern lifestyle brand dedicated "Conscious Without Compromise" catering to a new generation of global-minded style connoisseurs. Their website redesign required a new look and feel that emphasized affordable style and sustainability—naturally. 

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Anahita Stein
Website copy, product naming

New York based jewelry designer Anahita Stein was in need of a full overhaul of her website, complete with fresh brand identity copy. Her 120+ piece was broken down into collections, which needed memorable names that paid tribute to their unique design heritage and character.

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Brand Vessel
Website copy

Brand Vessel is a one-stop-shop with the goal of steering companies to greatness. Their promotional, branding, and creative consulting services aim to turn big ideas into big results. The company was in need of from-scratch content for their newly improved website that highlighted their unique capabilities.

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Wanderlust Catering
Website copy

Chef–Proprietor Simi Hanson traded the corporate life for a chef apron in 2010, and hasn’t looked back since. Her start-up catering company, Wanderlust Catering, has grown quickly and was in desperate need of a revamp, including a full copy overhaul. 

visit the website